Best about us pages for b2b8/24/2023 ![]() “Don’t just write “click here” on your button. Make onboarding as easy as a breeze for your customers. Visitors need to enter their email addresses, and they can start with the free trial! Rather than throwing leads with multiple questions, Shopify has made the first step for them extremely easy. The USP of Shopify’s landing page is that they’ve stuck to the “less is more” concept while designing it: Learning: Before developing your B2B landing page, make sure that you know the preferences, pain points, and inhibitions of your ideal customers. The CTA button that says “Get HubSpot Free” is also quite interesting as the words like “Discount” or “Free” draw the attention of visitors quickly. Hence, they narrowed down their messaging to convince the prospects that their CRM is worth trying! HubSpot knew that the primary inhibition their potential customers have is learning a CRM from scratch. HubSpot has created a highly engaging landing page where they’ve described the perks of using their CRM software to the audience in an engaging manner: Learning: Minimalism is the key to grab more leads. Plus, they have incorporated a bright and colorful CTA that pulls the attention of the visitors automatically. The headline of the landing page is crisp and clear that elaborates the offer. The Kissmetrics landing page’s best aspect is the minimalist form asking only the visitors’ email addresses. Kissmetrics designed a tailored landing page for the visitors who like to explore their marketing tools bundle: “Finally, a good landing page needs to portray trust and credibility to your audience: social proof is key and should be a feature of any landing page, especially for users still in the awareness or consideration phase(s) of your funnel.” Christopher Nolan (Head Of Growth At ShipBob) Nothing great is designed without some inspiration, and that’s why we have compiled 31 unique B2B landing pages from which you can take inspiration and test for your business: “Specific page(s) on a web site created for visitors referred from marketing campaigns, which are designed to achieve a marketing outcome.” Dave Chaffey (Digital strategist, Co-founder & Content Director At Smart Insights)ī2B landing pages are different from other website pages as website owners design them with a specific purpose that’s a call-to-action button or CTA.Ī CTA button directs your target visitors towards your marketing goal conversion by persuading them to click on it for taking the desired action you want them to take that can be either a purchase, registration, or sign-up!Ī B2B landing page’s key objective is to turn visitors into leads by gathering their information in exchange for exciting offers.ĭesigning a useful B2B landing page is tricky as the B2B landscape deals with complex offerings, various decision-making factors, lengthy sales cycles, etc. If you want some inspiration, you can explore a few outstanding design portfolio websites so that you can craft a seamless digital experience for your clients, collaborators, and peers. Landing pages are the best alternatives for decreasing your lead acquisition costs and boosting your marketing campaigns’ conversion rates.Īlong with designing a high-converting B2B landing page, you must build a flawless B2B website that attracts the right leads and has the capacity of turning them into paying customers. ![]() How Would You Define A High-Converting Landing Page?Ī high-converting B2B landing page is dedicated pages of your website specifically designed to provide the visitors with a seamless experience and boost conversions with a tailored message that resonates with the prospects’ specific requirements.Īction-oriented landing pages help businesses to move prospects through every stage of the buyers’ journey. There’s no rocket science in building a high-converting landing page, but before starting to develop, you must brush-up your fundamentals Still, rarely does any one of them spill the beans on how to develop a B2B landing page that will yield 171% more engagement and push leads down your sales funnel to boost conversions. If you explore the web landscape, you will find hundreds of resources discussing the importance of robust landing pages. However, sometimes developing a high-converting B2B landing page is sufficient for driving conversions and bringing in the big bucks! Well, there might be millions of articles floating on the internet talking about different marketing techniques that help you pull your target audience to your online business! How about starting with one of the most crucial questions with which website owners and marketers deal every day: “How to convince the visitors to take a plunge on their B2B websites?” Russell Brunson, (New York Times Bestselling Author & Co-Founder of ClickFunnels) Landing pages need to look appealing, but most of all they need to convert.
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